What Are Role-Based Email Addresses?
Role-based email addresses are tied to a function or department rather than a specific person. Common examples include info@, contact@, support@, help@, sales@, admin@, and webmaster@.
Why Role-Based Emails Are Risky
Role addresses often forward to multiple people, have high turnover, higher spam complaint risk, and lower engagement rates.
When Role-Based Emails Are Acceptable
Transactional emails, B2B communications, and service notifications to role addresses are appropriate when that's the address the customer provided.
When to Avoid Role-Based Emails
Marketing newsletters, drip campaigns, and personalized outreach work better with personal addresses.
ValidateList Role-Based Detection
We identify role-based addresses by checking against known patterns, variations, and international equivalents. Results include a role-based flag so you can decide how to handle them.
Check Your List
Upload your email list to ValidateList to see how many role-based addresses you have and make informed decisions about how to handle them in your campaigns.